In a horrifying incident that has shocked Mexico and the online world, Tiktoker Valeria Márquez shot and killed during a livestream from her beauty salon in Zapopan, Jalisco, on Tuesday, May 13, 2025. The 23-year-old influencer, who had amassed nearly 200,000 followers across TikTok and Instagram, was broadcasting live when the fatal attack occurred.
Tiktoker Valeria Márquez Shot During Livestream
Tiktoker Valeria Márquez shot during a seemingly normal livestream left her followers stunned as the tragedy unfolded in real time. Márquez was interacting with her audience and holding a pink stuffed pig—a gift reportedly delivered earlier—when someone off-camera called her name. She muted the audio, and moments later, a masked man entered the salon and shot her multiple times.
According to investigators, two men arrived on a motorcycle. One suspect entered the salon, confirmed her identity, and opened fire. The gunman fled with his accomplice, leaving Márquez fatally wounded at the scene. The video ended abruptly after another woman in the salon picked up Márquez’s phone, briefly revealing her face to viewers.
Investigation Into Tiktoker Valeria Márquez Shot Dead
Authorities have launched a femicide investigation into the killing. The Jalisco State Prosecutor’s Office stated that the attack appears to have been a targeted assassination by strangers, with no known personal connection to Márquez. Surveillance footage and her social media activity are being examined for leads, but no suspects have been arrested as of yet.
Márquez’s death comes amid rising concerns over gender-based violence in Mexico, a country where over 10 women are murdered each day and conviction rates remain alarmingly low. In Jalisco alone, more than 1,000 femicides were investigated between 2018 and 2023.
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Public Reaction and Broader Implications
The Tiktoker Valeria Márquez shot incident has ignited public outrage and mourning. Social media users flooded her accounts with messages of grief, disbelief, and anger. The chilling footage of her final moments has gone viral, symbolizing the escalating risks women and public figures face in Mexico.
Valeria Márquez’s tragic death has sparked renewed calls for justice and systemic reform in the country’s fight against femicide and impunity. Her legacy now stands as a painful reminder of the urgent need to protect women and influencers who are increasingly targeted for violence.